What is happening inside our craniums, amongst the hemispheres, brainwaves, lobes and cortices, neural networks, and neurostransmitters and when we feel on fire with creativity and when we don’t? Let’s explore the states and circumstances in which the brain is most creative. At the end, we’ll better understand the brain on creativity and discover effective techniques to leverage its power for improved ideation, inspiration, innovation, and flow. Beware: the science of the creative brain challenges the standard norms around concentration, focus, productivity, and may change how you work.