As web industry professionals, we rarely experience a shortage of projects that necessitate our creativity. Everyone has moments of being on fire with creativity, but often the time of being in the state of creative flow is all too short. Additionally, sometimes we get stuck: we lack inspiration, our creative confidence wanes, and the generation of ideas comes to a standstill. Much like elite athletes, creatives need to exercise discipline to be able to get into the “zone” at at will and produce consistently great results. Let’s explore ideas and practices for regularly gathering sources of inspiration, eliminating blocks to more easily access creative states, prolong them, and leverage their power to develop and execute great work.